Consumer Product Design

Optima have been designing and developing consumer products for over 25 years for clients like BiC, Reckitt, Eaton and Salus Controls.

Our strategic approach to design allows us to develop products that meet consumer needs. It begins with ideation, generating ideas from market trends, consumer feedback, and technological advancements. This includes brainstorming and initial concept development.

The phased approach to product design and development starting with concept sketches and visualisations allows us to refine aesthetics, functionality and usability.

Rigorous testing of prototypes evaluates performance, safety, and consumer satisfaction, using feedback from focus groups and pilot studies to address issues. Optima supports this with in-house prototype development and long-term specialist partners for thorough testing and refinement.

Our experience in manufacturing ensure we design products that can be manufactured efficiently and through our network of manufacturing partners we can, if required supply finished product.