Industrial Product Design

The success of a product is not only based on how it looks and how it feels, but it must also perform the function it is designed for, in a reliable and cost-effective manner. For nearly 30 years, we have collaborated with organisations and individuals to transform their ideas into exceptional products that excel in the marketplace.

To design a successful product, it is necessary to understand the full technical, ergonomic and economic requirements. At Optima we use our proven development process to produce outstanding products that connect with the user.

During the initial discovery phase, we look at the market needs and how your design can meet and surpass the market requirements. Our experienced design and engineering team can then use this as the foundation for the development process, whether it’s a consumer product for the home, a complex mechanism or a device that must meet stringent regulatory requirements.

Throughout the journey we constantly review and refine your product with realistic visuals, fully defined 3D models, FEA (Finite Element Analysis) and multiple prototypes to optimise the final design. Recognised design practices such as DFM (Design for Manufacture) and DFA (Design for Assembly) are used to ensure your product can be made cost effectively, minimise part count, and reduce assembly costs.

Our experienced engineering team enables us to identify the most robust solution with the efficient manufacturing technique, whether it be low, medium, or high-volume production. Our trusted network of partners located in the UK and overseas can provide a range of solutions that fit with your needs.

We can help you at any stage of the design process and continue to support you and your product into production and beyond.